CloudStar
PROJECT TIMELINE
1 month
TEAM
5 Designers
MY CONTRIBUTION
Led end to end Product Design
TOOLS
Adobe XD, Sketchbook, Adobe Photoshop
How would the digital platform experience be for CloudStar, a hypermarket chain, who is restarting after pandemic?
Note: This UX/UI Casestudy is a conceptual project created as part of training and does not represent any real product/service
[01] BACKGROUND
CloudStar is a recognised chain of hypermarkets established in 2010 with 50+ stores across India.
[02] THE PROBLEM
The pandemic had accelerated the shift towards online shopping, necessitating a robust digital presence to meet changing consumer preferences. CloudStar needs to address outdated brand perception and develop a robust digital platform to meet consumer preferences.
[03] THE GOAL
To reposition CloudStar to empower customers by developing a comprehensive phygital platform, aligning with evolving customer behaviours and preferences in the post-pandemic world.